Volvo Retail Experience Premium
Valencia · Spain · 2018–2019
Technical data
- Client
- Vedat Valencia
- Superficie
- 6.540 m²
- Periodo
- 2018–2019
- Status
- Built
Description
The VOLVO brand symbolises Swedish values, transmitted through both the product and the buying and after-sales experience. An in-depth reflection led us to rethink with the brand the established procedures for building design.
Volvo Sweden embraced our approach and created a new "PREMIUM" category to improve the end-customer experience, implemented for the first time in the Valencia project.
The central plot had been an urban void since the 1980s. The singular character of the building, sustainability standards and contribution to the urban landscape led the Valencia City Council to qualify it as a project of special interest for the city.